Our Story

Beauty Legacy: A Mother-Daughter Journey

Rooted in love and legacy, Sage and Fawn emerge as a sanctuary where tradition seamlessly blends with science. Founded by a visionary mother and daughter duo, our journey is enriched by cherished connections and guided by a commitment to fostering long-term skincare wellness. Sage and Fawn curates each product and service with precision and care, ensuring a transformative experience that honors our principles while embracing the future of beauty.

Alice

Three decades ago, Alice began her journey as a beautician, initially driven by her own struggle with troublesome skin like acne and pigmentation. Her empathy for others facing similar challenges led her into the world of skincare. Over the years, Alice’s hands-on experience and continuous learning fuelled her passion for enhancing natural beauty. She earned a reputation not just as an expert but as a trusted confidante, known for her commitment to understanding diverse skincare needs with excellence and compassion. Alice fostered a supportive community where clients were embraced with care, leaving a lasting legacy of hope and inspiration through dedication and love.

Hailie

Once a globe-trotting flight attendant, Hailie now thrives as co-founder of Sage and Fawn, infusing the company with her worldly experiences and adventurous spirit. Alongside the joys of motherhood, she faced unexpected challenges with her skin, particularly sensitivity issues that arose during her pregnancy. This sparked her journey to discover skincare solutions focused on nurturing the skin’s natural barrier. Armed with newfound knowledge, Hailie sought scientifically backed formulations tailored to individual needs, ensuring Sage and Fawn remained innovative and aligned with her beliefs.

Philosophy

At Sage and Fawn, we’re all about honesty, commitment, and conscious beauty. We believe in skincare that’s as genuine as it is effective, syncing perfectly with your skin’s natural rhythms for lasting results.

Honesty in Beauty

Transparency is our thing. From ingredients to treatments, we keep it real. Every product and service is rigorously researched, tested, and proven safe and effective.

Commitment to Skin Health

We're in it for the long haul. Our approach blends nature's goodness with cutting-edge science to nurture your skin's biology. Personalized consultations and tailored regimes ensure you reach your beauty goals sustainably.

Conscious Beauty

Reducing our carbon footprint is non-negotiable. Eco-friendly choices—from biodegradable disposables to energy-saving gear—are part of our commitment to a healthier planet and happier clients.

At Sage and Fawn, we believe that beauty isn’t just skin-deep—it’s rooted in honesty, mindfulness, and always being in sync with what’s best for you and your well-being. Our commitment to personalized care means that we treat every client as an individual, nurturing both their outer beauty and inner wellness. Whether it’s through our tailored treatments, expert advice, or creating a peaceful space for self-care, Sage and Fawn is dedicated to helping you glow from the inside out.

SF Community Membership Program tiers and benefits comparison table from Sage & Fawn Skin + Wellness. It details membership levels: Bambi, Willow, Olive, Baobab, and Juniper, with entry requirements, free credits, complimentary skin analysis sessions, birthday discounts, welcome gifts, shareable memberships, VIP events & workshops, and seasonal surprise rewards.